Top 5 Banter Contentions

Putting the customer at the heart of the organisation — by definition — must do away with any myopia and siloed behaviour. True customer centric solutions can never be solely strategical, technological, transactional, financial or organisational. It’s all of these things. And they should work together.
Product, services and communications as outputs of the organisation should function in perfect harmony, thus ensuring that all brand behaviour and messaging maximises sustained commercial success.
The above seemingly masters the obvious, but reality of many digital transformation journeys mostly see important aspects and stakeholders drown in the dark “computer-says-no” side of technology — or worse — the acronym laden gospels of “agile” evangelicals. Nothing wrong with fierce debates amongst technologists or “agile” methods and structures, but let’s remind ourselves that tools should never trump the problem they are supposed to solve.