Banter™
Market Makers, Team Warriors, Brand Builders and Acquisition Magicians
| ‘bantə | noun [mass noun]
Activities or chat that is playful,
intelligent and original: there was much good-natured banter.
Banter is something you either possess or lack. There is no middle ground.
Business Brand &
Digital Transformation since 2008
Banter™ is born from a need for companies to work with a million voices, yet behave and talk as one. We believe brands should lure because they inform, entertain and convert like hell. No middle ground.
Our own voice was originally two: One Dutch, one Australian. Together we speak approachable straight talking. And now there are a lot more of us. All cut from the same cloth. All thinkers and doers.
In a world where ‘management and marketing fluff’ prevails, we are a hybrid thinking consultancy that slashes silos and gets people moving. Internally and externally.
Banter exists to root out all nonsense and achieve the One Brand Voice Effect™. If you want to make your corporate dollar work a lot harder… if you want to laugh and smile doing it… then welcome to the Banter family.
We work with large local, regional and global marketing departments & companies directly as well as acting as the insider catalyst for the M&A sector to accelerate performance of their acquisitions.
Ultimately, everything we do aims to affect customer experience in a positive way. We believe a well codified brand is the backbone behind any genuine transformation – digital or otherwise – because without core elements being locked in, fragmentation, misunderstanding and lack of progress beyond the basics will take over.
We don’t operate ‘at arm’s length.’ We’ve spent our careers in the trenches doing the heavy lifting. You can plug us in for rapid change.
Learn about our top five business,
brand & digital transformation contentions.
Our approach
What’s needed is a healthy dose of pragmatism, a ‘can do’ / ‘make it work’ approach to technology, and a ‘take no prisoners’ attitude towards people who will persist in defending their siloed fiefdoms at the expense of the company’s P&L.
This is what Banter does: clutter cutting, silo slashing and gluing the best parts into a new superbly digitally capable — customer-centric — commercially effective whole.
Change doesn’t happen overnight. It won’t occur magically. And it can’t be shoehorned in topdown.
The Banter™
Brutal Honesty Promise
“Spare the rod and spoil the child”, or “Gentle healers, stinking wounds” as the Dutch say.
It all sounds really nasty. Don’t worry, we are really nice.
Just a little impatient.
Our Swiss Army Knife Portfolio
01. Digital Transformation Acceleration
… because you need a healthy dose of pragmatism, a ‘can-do’/ ‘make it work’ approach.
02. Commercial Strategy Organisational Layout
… because ‘going to market’ is the proof of our pudding. And it’s good fun too.
03. Strategic Supplier Assessment
… because we want you to work with best-of-industry people
… and we want the people you work with to become the best in their industries.
04. Marketing & Comms Investment Planning
… because connecting the dots and fitting the pipes is all that matters in marketing.
05. Marketing Comms R.O.I. Analysis
…. because brand equity must be quantifiable if you want significant bang for your buck.
06. Brand Equity Due Diligence
…. because brand equity must be quantifiable for successful M&A.
07. Product and Technology Assessment
… because technology boosts brands and a brand can boost a technology.
08. Strategic Brand Alignment / Corporate Vision & Mission Definition
… because sometimes things need to be set in stone.
09. Internal Branding
… because brands only work when everybody wants to work with them.
10. Competency Development
… because comprehensive training systems are vital to strong internal and external brands.
11. Interim Management & Organisational Change
… because once in a while you need experienced folk who know the ropes.
12. Local or Global Go-To-Market Campaign Direction and Planning
… because ‘not invented here’ is often invented everywhere.
13. Private equity accelerator… pre, during or post acquisition, we can shape marketing functions to help reach new owner goals faster.
Don’t ask a Fishmonger what to have for Dinner!
We are your boots on the ground.
An auxiliary force with hammers, drills and wrenches in our toolbox ready to tailor-make the solution together with you.
A solution that establishes a structure and culture to brand and growth led digital marketing by creating CEX-centric, digitally capable leadership teams and processes on both Client and Agency side.
And this is a proven process
